Should You Do Wholesale Marketing OR Retail Marketing? Yes!
10:15 - 12:00
To grow your firm, you need leads. To get leads, you need to market your firm effectively. In this enlightening session you’ll learn the difference between wholesale marketing and retail marketing, why your success depends upon properly utilizing both, and how to blend the two into a powerful, customized lead-generation mix. You’ll gain an understanding of LWP’s proprietary Relationship Management System (RMS) for generating and tracking leads from allied professionals. You’ll also see multiple examples of effective retail marketing and learn the importance of the “call to action.”
TAPER - Day 2
Never Make a Bad Hire Again: Introducing LWP's New Hiring Process
10:15 - 12:00
Your firm’s growth depends on having the right people in the right positions. During this session you’ll learn how to apply LWP’s systemized hiring process to your firm. We’ll reveal our new assessment process, which analyzes the skill sets and attitudes a candidate needs to become a proficient, happy member of your team. You’ll also get a first look at our new Hiring Workflow, which can be added right into your LWP platform so that each step in the hiring process is documented in the cloud. Let’s face it: bad hires waste money, time, and energy. By the end of this session, you’ll be able to determine whether a candidate is the right fit for your firm BEFORE you make an offer.