The Myth of Social Media: Identifying What Really Drives Leads
10:15 - 12:00
Social media guru Danny Hammond will teach you how to use social media to grow your practice. We’ll begin with the basics of digital marketing, including the Traffic/Conversion/Follow-Up Triangle. From there, we’ll discuss the components of a successful digital marketing campaign, how social media can generate traffic for your firm, how this traffic differs from other traffic sources, and how to leverage these differences to generate leads and convert leads to clients. By session’s end, you’ll be an informed consumer of social media services and know exactly what to look for when retaining someone to manage social media for your firm.